3D artist Anders Reisinger: "I invented a genre"

Argentinian Andres Reisinger is one of the most popular 3D artists in the world at only 32 years old. He is also one of Wallpaper*'s guest editor's favorite contemporary creatives.

Since founding his eponymous studio in Barcelona in 2018, Andres Reisinger has helped define the look and feel of the virtual realm. With a love for pastel colors, organic forms and surreal environments, Reisinger brings an unexpected warmth to his designs and challenges the clinical stereotypes of digital spaces. His ability to bring together the digital and physical worlds is simultaneously disorienting, soothing and comforting. It's also earned him fans, including Wallpaper* guest editor Kelly Wearstler, who named him one of his five favorite contemporary creatives in our takeover of our October 2022 issue.

From NFT's provocative Winter House (2022) residential project, a collaboration with architect Alba de la Fuente at Metaverse, to the physical chair exhibition at Nilufar Gallery in Milan last year, where three pieces of furniture exist both in real life and as NFT . Reisinger constantly pushes the boundaries of bridging these two worlds.

Reisinger describes his work as a "reflection of a strange feeling, one where it is difficult to tell whether it belongs in the physical or digital realm, reality or fantasy." For me, digital is an extension of our physical experiences.

"Andres is a visual poet and a true pioneer of the digital realm" – Kelly Wearstler

"I like to provoke, to raise questions," he continues. Many of my works have seemingly surreal forms. The color palette is filled with shades of pink, like the inside of our body. It is very important for me to create a set of bodily experiences to emphasize that there is a strong connection between the multiple dimensions that all belong to the same human reality.

Drawn to the digital world from a young age – "Of course, I wanted to play, but I was more interested in creating my own world than playing by other people's rules" – the Argentine player is adept at technical skill and precision. . which made him pursue graphic design at the University of Buenos Aires. There, his love of music inspired him to explore the visual side of composition.

"At first glance [my works] are eye-catching, but on a second, closer look, they show elements of the exotic," he says. "It's important that every component of the work is considered, and to take place in a world full of visual stimuli, it needs a distinct element of weirdness."

One of Reisinger's first works, Hortensia, 2018, began with a digital rendering of an armchair decorated with thousands of pale pink petals. It went viral on social media, prompting Reisinger to turn it into an actual chair with Moooi, for which 500 strips of laser-cut fabric flowers were clustered to cover the frame. “The experience taught me that it is possible to create digital demand, to digitally develop a product before it is produced, without wasting unnecessary resources,” he explains. Digital can help us discover what we can achieve by pushing what we think is possible.

In an increasingly competitive landscape, Reisinger is already thinking about his next steps. "I've invented a genre, and it's definitely a beautiful feeling," he says. "I may not be the most creatively skilled, but I can innovate by envisioning a future where different worlds can meet and enhance each other's experiences."

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